→ TeuxDeux

I led the first comprehensive product re-design of TeuxDeux (a Fictive Kin & Tina Roth-Eisenberg product that launched in 2009) since it’s inception—guiding the initiative from strategic planning, through design and dev roll-out.

Because of it’s clear staying-power and product market fit, TeuxDeux’s stakeholders needed to be convinced to update the product with insight-driven design work. I felt there were clear friction-points and feature gaps that would increase conversion for trial-users and bring TeuxDeux up to date with the expectations of modern digital products.

In the crowded space of productivity and to-do lists, we've delivered a better user experience without sacrificing the simplicity that brings joy to our users.

We began with user interviews to identify key pain-points and uncover the reasons behind our top cohorts' loyalty to TeuxDeux. Discovering that users enjoy crafting and organizing their day, prioritizing the list-making process over completing tasks, was a pivotal insight. This revelation became central to our new positioning, motivating our team to embrace the redesign.

Simplicity was a major recurring theme, as we learned from users that the new TeuxDeux's simplicity enhanced focus and reduced distractions, particularly benefiting those with ADHD.

We started with several explorations that were very not TeuxDeux, until we found what is TeuxDeux. Trusting our instincts, we then created a prototype and conducted user testing, involving both new and experienced users, to gather valuable feedback.

Some small-but-impactful updates to the TeuxDeux re-vamp:

1. Checkboxes: No longer were users confused by clicking-to-complete a to-do where they expected clicking would edit the text.

2. Recurring to-do’s: We improved our functionality to allow for more flexibility and customization of to-do’s that repeat. We also added the ability to sort the order they appear on your list, which was a big-win for our users with lot’s of repeating tasks.

3. Micro-interactions: With such a ‘simple’ offering, we leaned into our micro-interactions to bring users joy. First, being a library of celebrations when user marks a task complete—a nod to the satisfaction of crossing-things-off on paper, but with the magic of the web. And, as a spoon full of sugar for the checkbox medicine.

4. Styling and layout: We belive customization is a huge part of users falling in love with their lists and taking them from boring tasks to a living object to craft. We’re testing out more features here with our Beta group, soon.

Hi, I’m Gemma, a digital product designer based in Brooklyn, NY.